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💡 Takeaway:

Medium dogs fall in the “in-between” zone, and most dog gear simply isn’t made with them in mind. Here’s how to spot the difference between mass-market sizing and gear that actually fits their build, supports their lifestyle, and reflects their bougie personality.


✨ Penny’s Struggle Was Real

Before I started FurEver Bougie, I bought Penny a “medium” harness from a big chain store. It slipped right off. Then I sized down — and it choked her under the arms. That’s when I realized… most brands weren’t designing for dogs like her. They were sizing down large gear or scaling up small dog styles. And our bougie babies deserve better.


📏 The Medium Dog Dilemma

When you shop for small or large dogs, options are everywhere. But medium-sized dogs often get overlooked, even though they make up a huge chunk of the pet population.

Here’s what makes their sizing tricky:

  • They’re stronger than they look

  • They often have deep chests or stocky shoulders

  • Some have shorter legs but athletic builds (like Boston Terriers or Staffy mixes)

So while the tag might say “medium,” the fit? Totally off.


🛑 One-Size-Fits-All Ain’t It

You know the deal — most gear is either too tight in the wrong places or slipping around their chest like a loose hoodie.

Here’s what bad fits can lead to:

  • Chafing or pressure sores

  • Escaping during walks 😬

  • Uneven weight distribution that affects posture

  • Restriction in natural movement


💅 Function and Fashion Matter

Bougie dogs don’t just need gear that works — they need gear that slays.

That means:

  • Luxe materials that are breathable and soft

  • Hardware that won’t rust or scratch fur

  • Color palettes that align with your aesthetic (dusty rose, anyone?)

  • Sizing that’s made for medium dogs, not adapted from other sizes


🛍️ Where to Shop for the Bougie Fit

You deserve to shop somewhere that actually gets it. That’s why we design every piece at FurEver Bougie with the measurements and movement of medium-sized dogs in mind.

Our top picks for Bougie Fit Essentials:

  • Quilted harness with gold accents

  • Matching leash in dusty rose

  • Soft pink orthopedic bed

  • Custom name tags with luxe finishes


👑 Because Your Dog Isn’t Average

Your pup has style, swagger, and a whole vibe. They deserve gear that respects their build and reflects their personality.
Let’s upgrade their wardrobe with comfort and confidence.

👉 [Shop the Bougie Fit Collection]